Boasting companies such as Clif Bar, Pixar, Peet’s Coffee and others, Emeryville is filled with business innovators. REBBL, a fast-growing beverage company, recently joined the community and fits the Emeryville innovator model perfectly.
Not only is the five-year old company a social enterprise; it’s also figured out how to sell drinks with unusual ingredients such as mushrooms, turmeric and matcha to a mainstream market.
And customers are responding. REBBL’s growing prominence on grocery shelves across the country has resulted in year-over-year revenue growth. Led by former Clif Bar CEO Sheryl O’Loughlin, REBBL recently signed a lease for a new 5,500-square-foot office in Emeryville.
What’s the secret ingredient to REBBL’s success? According to the company’s founder Paolo Hawken, customers who might initially be put off by an ingredient like Reishi mushrooms in a drink are more likely to buy the product when it’s paired with a popular flavor like chocolate.
REBBL’s elixirs and proteins include:
- Turmeric Lemon Tart
- Reishi Cold-Brew
- Matcha Latte
- Ashwaghanda Chai
- Organic Coconut Milk-based products, such as Cold-Brew and Vanilla Spice
Its product innovation alone would be sufficient to distinguish REBBL as, well, a rebel. The company has an additional distinction. It donates 2.5% of revenue to Not For Sale, a nonprofit that addresses the issue of modern-day slave labor around the world.
In fact, REBBL’s values are baked into its mission. On its way to becoming a certified B (for-benefit) corporation, an integral part of REBBL’s mission is to eradicate human trafficking and prove that an ethical business can be a successful one.
Public Market is delighted to call REBBL a neighbor!